CASA KOKOBÉRNA

Core Values

Our values reflect those of a lineage that spans over four hundred years and fourteen generations of women, the ancient rituals of ancestral monarchs, and centuries-old formulas that transcend the sands of time.

MAKE THE VERY BEST PRODUCT

We believe that to make the very best of anything, it takes time.

We capture the art of ancient alchemy and painstakingly transform delicate indigenous plant materials into an elixir that your skin immediately recognizes; allowing the plant actives to repair the skin’s lipid barrier and build-up your skin’s defense mechanisms against the most visible signs of aging.

We begin every formulation by sourcing the purest and most potent indigenous plant materials from cooperative partners across the savannahs and rainforests of West Africa; we source our organic therapeutic grade essentials oils from conscious suppliers across Africa, the Arabian Peninsula, the South of France, and America. Every ingredient received is thoroughly tested to ensure the highest standards.

Next, we hand press and blend plant oils for several days to preserve their life force and enhance nature’s powerful synergistic effects. We then patiently age this signature essence over a nine-week period to extract the full spectrum of the whole plants’ nutritional values before incorporating them into our handcrafted recipes for complete skin nutrition.  And just as your body never grows tired of optimal nutrition, neither does your skin.

In simple, yet profound ways, making the very best product matters for a lifetime of healthy beautiful skin for our customers and ensures our brand and business will last for generations.

 

USE BUSINESS TO UPLIFT WOMEN

We staunchly believe in equal human rights for women and girls, encourage the pursuit of STEM education, and promote the mental health of women and girls. The challenges we face as women in society require leadership. Leadership of ourselves. Leadership of our community of sister-friends across the world. Once we identify a problem, we act with integrity. We act by voting with our dollars to protect and restore the beauty that is within each and every one of us.

 

CAUSE NO UNNECESSARY HARM

A force for good, we work steadily to do less harm and more good for people + planet. We choose not to be part of the problem and constantly evolve our business practices for the highest good of all.

 

TRANSCEND MEDIOCRITY

We climb the mountain to the pinnacle. We have an unwavering commitment to the quality of our products and the lasting promise they deliver thereby creating an enduring love relationship between our customers who deserve the best, our products because they contain highly concentrated indigenous plant ingredients of the most impeccable quality, our brand which is built on love, and the reverence we have for nature; a vital bond we hold sacred.

Belinda Kokoeka Bassey Ephraim launched her emblematic socially responsible and environmentally conscientious luxury brand to revive the sacred art of ancient rituals and potent indigenous plant ingredients used by ancestral monarchs of Old Calabar Kingdom in West Africa.

Ephraim was born and raised in Nigeria, West Africa and received her B.A. in Finance and M.B.A in Finance and Entrepreneurship from the University of Florida and Babson College, respectively. Her career path led her to work on Wall Street as a Vice President at Merrill Lynch & Co. advising Global 2000 companies and tech startups on their merger and acquisition strategies.

Her love for beauty began at an early age observing her grandmother in the royal courts where she upheld high standards for handcrafting indigenous plant medicines into treatments that played a role in sacred rites of passage ceremonies for aristocratic families. Ephraim, a fourteenth-generation family member and royal descendant, is dedicated to: the transmission of these centuries-old owned recipes; excellence in upholding ancient formulating techniques; the alchemy of working with indigenous plant ingredients; and the freedom to recreate these exquisite treatments that repair the skin, inside and out.

Ephraim is also a certified nutritionist and enjoys speaking on the role nutrition plays in the well-being of skin and overall holistic health; a mindfulness-based meditator who believes in the body + mind + spirit connection; and also producer and host of The KOKOBÉRNA Podcast where she creates a space that considers how one can embody the KOKOBÉRNA philosophy of beauty, wisdom, and well-being in their lives.

Ephraim founded KOKOBÉRNA as a benefit company which commits 5% of every sale to charities dedicated to uplifting women and young girls to their highest potential. Passionate about this mission, Ephraim supports Girls, Inc. and provides scholarships to underprivileged students across various sub-Saharan countries in Africa.

THE QUEST FOR BEAUTY
INDIGENOUS INGREDIENTS

We believe that to make the very best of anything, it takes time. 

We capture the art of ancient alchemy and painstakingly transform high-quality West African indigenous plant materials into an elixir that your skin immediately recognizes; allowing the plant actives to repair the skin’s lipid barrier, diminish the most visible signs of aging, and build-up your skin’s defense mechanisms. And just as your body never grows tired of optimal nutrition, neither does your skin.

In simple, yet profound, ways our skincare products help your skin become its most healthiest, resilient, and radiant.

THE PODCAST

A series that celebrates free-spirited women determined to live life fully with integrity, reverence, grace, beauty, courage, kindness, purpose, boldness and joyful radiance. A space that considers how women can embody the KOKOBÉRNA philosophy of beauty, wisdom, and well-being in their lives.

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THE BLOG

Our skin is the largest organ and it deserves a bit of attention. We share top tips for great skin, showcase ingredient profiles, and highlight ways nutrition can help support healthy beautiful skin inside-out.

LEARN MORE

Ancient Rituals Since 1611

Inspired by centuries-old rituals that span fourteen generations, within every bottle and jar of a KOKOBÉRNA product, lies the highest concentration of indigenous plant ingredients from Mother Nature. We capture the art of ancient alchemy and gently transform the delicate life force of these ingredients into the most luxurious products. Healthy beautiful skin that lasts a lifetime is a celebration of this process.

KOKOBÉRNA means MOTHER’S DAUGHTER - STRONG and BRAVE ONE.