5% Pledge

"Every day is election day. You cast your vote with the choices you make – what you buy and who you choose to do business with. With your support, you might consider this our corporate gift of gratitude - a gift to humanity because by giving women and young girls the tools they need to realize their highest potential, we elevate all of humanity."

- Belinda  Kǒkóèkà Bassey Ephraim, Founder and CEO

Growing up in West Africa and seeing the courageous acts of women inspiring and lifting each other up while supporting each other’s families and trekking long distances just to sell their wares in the market, we believe geography, ethnicity, income, or social constructs should never ever stand in the way of a woman or young girl to realize their highest and fullest potential. 

KOKOBÉRNA was founded on the firm belief that empowering women and young girls should be a fundamental human rights issue. As a woman-led company, we recognize the growing challenge of how the media and popular culture negatively impacts women and young girls' self-image, our health, our spirituality, our leadership, and our sense of possibility in the world. 

Instead of debating, we are acting and making an investment in women globally. With the help of our customers across the globe, we are up for the challenge because the people crazy enough to think they can change the dynamic and push humanity forward, are the ones who do.


We staunchly believe in equitable opportunities for women and girls. The global challenges we face as women in society require leadership. Leadership of ourselves. Therefore, we use business as an effective tool donating 5% of every order received to charitable partners that support our lifetime mission of inspiring and uplifting women and young girls. Partners that:

  • Support women business owners;
  • Provide the resources for young girls to pursue their education in Science, Technology, Engineering, Mathematics and Business disciplines;
  • Support women’s mental health; and
  • Provide a safe harbor for women going through domestic violence and other traumatic experiences that affect their well-being.

An important mission to be the catalyst that initiates change for a brighter future; the future of humanity. 


Every day is election day. You cast your vote with the choices you make – what you buy and who you choose to do business with.

When you buy any KOKOBÉRNA product or service, we pledge 5% of every product sold for Beauty Dollars™. You might consider this our corporate gift of gratitude - a gift back to humanity because as far as we are concerned 50% of the world's population gave birth to the other half and by inspiring women and young girls to their highest potential, we elevate all of humanity.

These are a few of the charitable partners who have proven excellence in driving forward our initiative to support their mission, and ours:

KOKOBÉRNA was purposely built as a force for good with the goal to provide equity, to inspire, and to elevate humanity with a focus on women and young girls of tomorrow. Hence, we believe "beauty is as beauty does™".

Working together, we lift each other up and help others less privileged to do so.

Thank you for being a part of our tribe and may you always be #kokobernabeautiful.

James 2:14-26



5% pledge empowers women and young girls